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Uncaging art to fight illegal tiger trade
In partnership with WWF, we collaborated with six global artists to unveil #3890tigers, a digital art creation mechanism built on the principles of Artificial Intelligence. Over the eight weeks of our campaign, hundreds of thousands of people lent their selfies to the cause, contributing to a whopping 32,000+ pledges from around the world to stand against illegal tiger trade. And we've only just begun.
Watch the #3890Tigers journey below
“It's not a random act of cause-marketing, it's a conscious choice that works to make the world a better place while at the same time builds real and meaningful awareness for its brand.”
Forbes
WE'VE LOST OVER 96% OF THE TIGER POPULATION IN THE LAST 100 YEARS.
With as few as 3,890 wild tigers left worldwide, Tiger Beer is committed to protecting them. To do that, we are supporting WWF with a US$1M donation this year. Watch two of our global artists travel to a tiger trail in Cambodia to learn why tigers are endangered.
6 Artists, Infinite Artworks.
These global artists have been inspired to uncage their passion and artistic visions through the Tiger Art Intelligence tool to fight illegal tiger trade. Find out why they support this cause.
